Mastercard - 7 Wonders.
During fyp2 part 1, I’ve did up the whole pop up book manually and now, in fyp2 part 2, I’m going to make this pop up book into a moving clip.
First of all, here’s my schedule to keep me on track.

So the concept is still the same which is To create an imaginative storyline together with the use of a pop up book, which would be visually appealing, to excite the children’s mind and imagination.
Just that now, the media has changed. It would be a moving clip with narrations and graphics. My idea is to remove some parts of the pop up book (no worries, it could be attached back later) which could be animated and bring it to life by animating. Because I’ve found out that my pop up book could be quite boring without these animations.
So here are some examples I’ve found:



After going to the exhibition (Design Fest 09), it gave me a very good experience. I felt that current trend is to add a little of interactivity to the design to allow the viewers to understand more about the message they want to put across in their designs. A very good example was the Amazonia in Singapore. This exhibition sets a good overall mood to set us feeling that we are really in the Amazon. Not only that, but some of the stuffs they exhibited there were not covered up in glasses and I could really come up close with the exhibits. There were more interaction with the exhibits and viewers in terms of using the five senses.

Another example is the typography exhibition. I thought that was a pretty good idea where typography is played in another form and yes, there were interactivity. The first thought that came across my mind before I even go for this exhibition, was that there will be big and huge text, colourful… But, I was wrong, I was welcomed by a very dark room, hunged up on the ceilings were the typography pieces. There were interaction whereby we could use the “light remote” to shine across the exhibits and there would be shadows appearing on top of the ceiling.

I’ve emailed Mr Alex my storyline and he was very kind to help me read through. He then gave me feedback on what he felt about my storyline…
He commented that he likes the premise alot and that it’s very suitable for children’s book. He felt that it’s simple and visually attractive with a nice moral. However, he felt that the storyline may be wordy for my target audience (age 3-6, preschool) and the usage of words like “Magnificent, thunderous applause” may not be understandable for my target audience.
Therefore, I’ve decided that I need to simplify my storyline.
For the interaction of the book, I’ve decided that these interactions will not appear in every page of the book because it might be too overloading. So I’ve to decide carefully where I could put these interactions in.

Children book covers

Research on “children” typography
From this two research, I could see that the book cover which includes the title (typography) should be interesting and vibrant enough to attract a child’s attention. But also, I should make it as simple as possible for them to understand and to read.



I’ve did some sketches and from the sketches, there’s a development in the look of my little whale. Well, I’ve finally chose the last one to be my little whale because she looks roundy and has the characteristic of being little and special. She may be misunderstood to look like a dolphin, but she’s not. A dolphin is much “slimmer”, has a fin on top of it and a very long protruding mouth. (Like a shark?)

I’ve also gave some thought about the typography but there’s still need of some refinement.




